I know you’re wondering, so let’s get right to it: “B. T. C.” stands for “Be The Change,” and you know right away that the story, when you get to it, is gonna be a heartwarmer.
And so it is. The tale of the Little Grocery That Could – and several other small businesses that did – made it to the New York Times, which told a tale of rural revitalization in tiny Water Valley, Mississippi.
The story’s great, the design charming, the ethos both retro and sustainable. The recipes? Mixed bag.
Click here to read today’s review of ‘The B.T.C. Old-Fashioned Grocery Cookbook’ in the Boston Globe. Hit the paywall? Click here for the PDF version of this week’s ‘B.T.C. Old-Fashioned Grocry Cookbook’ review.
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